If you’d like to boost your online presence and brand awareness then social media is a great tool. It’s a cost-effective way to spread the word about your products and services and you can build up a following. You can even get your followers, employees, and influencers working as advocates for your brand to help build trust. It’s one of the best ways to reach out to new customers. Instagram is a popular social media platform for businesses as you can create enticing visual material, targeted ads, stories, and more. Here are five tips to get you started.
Set up a Business Account
Set up a separate account for your business. This will not only make you appear more professional but you’ll have access to loads of great tools. You can run Instagram ads and target these specifically to your most profitable niche. You can also use Instagram analytical tools to find out the success of your posts and marketing campaigns. The more you understand about how users are interacting with the content you post, the more you can optimize this.
Turn your Employees into Advocates
Incentivize employees to post on Instagram as advocates for your brand. You could also document company events in the local community or industry shows. Whether you work with influencers as well or just use your employees as advocates, get them wearing branded t-shirts. This will help to boost brand recognition and you can have the custom-made at a t-shirt printing shop for an affordable price.
Showcase your Products
Instagram is a very visual platform so it’s a good idea to post plenty of professional-quality photos of your products. You can create product teasers with just an enticing photo and short description that will attract potential customers to learn more. You could link these to your online shop. Instagram is perfect for showcasing your talents as well so you could even include videos of you creating your products.
Work with Influencers
If you work with influencers for a small fee you can get access to their followers. This is an effective way to widen your reach. Consumers are more likely to invest in a brand if it’s been recommended by someone they trust which is why influencer marketing works. You can find influencers to review your products and showcase them on their profile. Here is a complete guide to influencer marketing and how it works.
Maintain Brand Consistency
In order to build a strong brand identity, you need to maintain brand consistency on social media and across all other marketing material. This means using the same visual branding and tone of voice. This will help reinforce the personality of your brand and get your story across. You will then boost brand awareness and appear more legitimate and authoritative to your customers. Once you learn a few tricks and techniques, you can really make the most of Instagram marketing. Nowadays it’s one of the most effective ways to make a name for yourself in the field.
