Start a Brand Ambassador Program

A number of companies have discovered a great way to extend their social media reach on a shoestring budget with little or no staff. They are using Social Media Ambassadors to help promote their brand. Ambassadors post positive comments about your business and share events on all the social media platforms they are actively sharing content on daily.
Gazelle Sports, a sporting goods store with multiple locations in Michigan, recently launched an Ambassador program called Gazelle Sports Activators. They sent invitations by e-mail to key customers and asked them to apply. As part of the application process, ambassador candidates were asked what motivates them to exercise, which social media sites they are active on and ideas for future promotions. Applications were reviewed by a panel of Gazelle Sports staffers. Since Gazelle has five retail locations, Activators were selected to represent each of the locations. Activators were then notified of their selection and asked to attend an in-store meeting at the location where they were assigned.
At the meeting, the Ambassadors were given a “swag bag” full of goodies and a discount card worth 40% off their in store purchase. Throughout the year, the Gazelle Social Media Manager would e-mail the Ambassadors with special store events and request that the Ambassadors share the event on social media.
The program has been hugely successful and as a result, Gazelle is recruiting even more Activators this year.
This note is a testimonial to the success of the program:

Dear 2017 Gazelle Sports Activators,

I wanted to reach out as your term as a Gazelle Sports Activator comes to a close to say thank you! Thank you for joining us in our movement mission. Thank you for showing up to our events as participants and volunteers. Thank you for helping us to make connections with your friends, family and community partners. And most of all thank you for being you! You made a difference at Gazelle Sports as an Activator.

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