Marijuana has been, and will probably always be a taboo subject. While you know that it has a multitude of medical properties that can help certain ailments, there are many people around the world who abuse it for getting high, and there are also a plethora of the population that frown at even the mention of the word. We know that buying and selling marijuana is illegal except for medical purposes, and if you’re the owner of a medical marijuana dispensary, you may be finding it difficult to gain the customers you need. So, here’s how you can market your medical marijuana business and avoid the upset of misinformed people.
Photo by Wesley Gibbs on Unsplash
Remember your target audience
One thing that’s imperative to remember is that in this kind of industry, there are always going to be no-nos when it comes to marketing. Minors will be largely influenced by your outreach if you’re not careful, so it’s important to remember who your target audience is. Reach out to your audience by using forms of marketing such as leaflets and online adverts to ensure that they’re being seen by the right eyes. Avoid images like the ones on the old cigarette packages to ensure that people aren’t getting the wrong impression of your company.
Don’t try and sell your products on social media.
Again, impressionable people use social media, even with age restrictions! Not only that, social media platforms don’t usually allow that kind of content to be posted due to it’s dangerous nature.
Use specialized SEO on your website
SEO is short for search engine optimization, and to put it simply, it helps organic traffic find its way to your website. Without it, your leads would have to come from sources such as Facebook and other social media platforms, or even email marketing. Luckily, there is such as thing as marijuana SEO that can and will help you drive organic traffic to your website.
You should also consider opening a blog within your website to provide people who are unsure of your products with information on each product, lists of health benefits, and generally any other information that will be useful for people who are on the fence about trying medical marijuana.
Create a memorable logo
Finally, one of the best ways of ensuring that your dispensary sticks in people’s minds for the right reasons is by creating a logo that everyone remembers. Keeping it simple yet informative will prevent people from confusing yours with other medical marijuana dispensers. Try to come up with a catchy tagline that will immediately make people think of you and your medical marijuana business.
