Instagram is undoubtedly one of the biggest and most popular social networks on the planet. There are roughly one billion active users on the platform, making it as big as other social media behemoths like Facebook and Twitter.
You’re probably reading this because you have aspirations to become the next biggest influencer on Instagram. Your existing content trends well, and you’ve even had some celebrity likes and followers.
Clearly, you’re doing something right and are on course to grow your personal brand on the platform. But, before you reach for the stars, there are some things you need to do first. Here’s how to prepare yourself for celebrity status:
Search for Yourself Online
You should first spend some time on search engines like Google to determine what information you can find out about yourself on the Internet. Why is that important, you might ask yourself?
The answer is simple: you don’t want people to find out any negative information about yourself. If you work with an online reputation management agency, you can take practical steps to redact any negative information about your life that could get used against you.
Don’t be one of those people that only posts an update about their lives once a month (or longer). You have to remain fresh in the minds of your fans and followers to continue growing your personal brand.
The best way to achieve that goal is by being consistent with your content. Aim to post new content at least twice or three times a week. But, make sure you don’t upload any old content just to make your account appear frequently updated.
Create a Posting Schedule
You probably have to run your Instagram account while doing other things like working. With that in mind, you need to create a posting schedule to help have a work-life balance. Otherwise, you could end up annoying yourself and making yourself anxious.
Did you know there are online tools you can use to schedule posts on Instagram? Arguably one of the most popular tools for doing that is HootSuite. However, many other tools also exist that you can use.
Look at Marketing Methods That Work
Just because you post lots of excellent content on your Instagram profile doesn’t mean people will automatically find it and start following your account. You will need to consider some marketing methods to use before and during your rise to Instagram stardom.
Thankfully, there are many simple Instagram marketing ideas you can utilize to grow your personal brand.
Collaborate With Famous Influencers
As is the case with many things in life, it’s not what you know but who you know! Yes, you should continue posting high-quality content that your target audience will love. But, you need to supercharge your progress if you want to become an Instagram influencer.
One way to do that is by collaborating with famous influencers already on the platform. Keep in mind that some Instagram influencers will demand financial payment to endorse you or anything you promote.