(Photo by Daria Nepriakhina on Unsplash)
Marketing has entered a whole new world since the advent of the internet. Long gone are the days of tedious print and mail campaigns, which are slowly being edged out by laser-focused marketing algorithms. We wonder what Don Draper would have to say about this revolutionary marketing shift.
But since Mr Draper is a fictional character, we’ll gladly step in for him. Several effective marketing strategies play to the strengths of modern communication. The one we’ll focus on today is SMS marketing, also known as text message marketing.
The concept itself is pretty self-explanatory: a company markets its products or services to people via text message. The catch is crafting SMS copy that is neither too invasive nor too boring. Research shows that most people find SMS marketing pretty annoying. After all, bombarding someone’s number with ads can be disruptive. Not all hope is lost, though, for SMS marketing also has some great benefits; read on to learn what they are.
The chances of someone reading a text message are higher than someone reading an email. Only 20% of ad emails or so ever get read, while text message ads stand at a whopping 98%–and are usually read within 15 minutes or so. For those eager to get their message out there and seen, SMS marketing is a great strategy.
Following this logic, you are also much more likely to get a response from people using SMS marketing. On average, it takes about 90 seconds for someone to reply to a text message. On the other hand, the average response time for an email hovers somewhere around 90 minutes. If speed and efficiency are your worries, then SMS marketing is an excellent strategy for your business.
Spam emails are bothersome because you didn’t sign up to receive them most of the time. This problem is not the case with SMS marketing. People can choose to receive these messages, or in other words, voluntarily provide their phone number so they can receive these messages. Even though SMS marketing is more invasive than email marketing, you can put your mind at ease, knowing the people receiving your messages want to read what’s in them.
Lastly, you do not need internet access to use SMS marketing. Unlike email marketing, you can dispatch your SMS campaigns away from your desk and workspace. This mobility allows you to craft compelling SMS copy from anywhere, essentially. If your business uses ad copy that requires quick, frequent changes, SMS marketing is a perfect option.
The benefits of SMS marketing are clear: increased mobility, a higher retention rate, and an opt-in agreement that increases the likelihood of your audience reading your messages. With all of this in mind, it’s easy to see why SMS marketing is one of the most viable new marketing strategies.
Curious as to how you can kickstart your SMS ad campaign today? Check out TextSanity’s website to see how to do sms marketing that optimizes user engagement and increases your ROI.