With the world of SEO getting ever more crowded and complicated, some businesses are looking for ways to make the process a little easier. One of these methods is what is being dubbed “white label” SEO, a type of SEO technique designed to help businesses with little or no expertise in search engine optimization.
But what exactly is white label SEO? Essentially, it’s a kind of partnership between a regular company - say, a components manufacturer, recruitment agency, or online retailer - and a company that specializes in helping boost company rankings in organic search.
White label SEO, also known as private label SEO, is a method that many companies can use to quickly and cheaply get their products in front of customers, without having to go through the hassle and steep learning curve of doing SEO themselves.
In a sense, white label SEO is a kind of outsourcing, where two companies work together for towards a common goal: ranking higher in search results. With more than $80 billion spent every year on SEO, the demand for white label SEO is great, and so it’s worth companies learning as much as they can about it now.
Check out the following infographic: it shows you what white label SEO is, and how it can benefit your business.
As you can see, white label SEO offers companies like yours a range of benefits above and beyond standard paid internet marketing. What’s more, it can help you get the message of your company out to a wider audience, through things like blogging and link building. Not bad, eh?