Businesses operate under a lot of changing landscapes. Trends change, technology changes, and the demands of consumers also change. So as a result, it becomes so important for businesses to make sure that they have a strong online presence. Maintaining a strong online presence helps boost your business, as well as increase how your business communicates with your consumers. Having a website that is well optimized is one thing, but as part of your efforts with marketing and an online strategy, you will need to step things up if you want to be competitive, especially in these uncertain times. In this post we cover the powerful benefits of blogging.
One of the most effective ways that you can build up brand awareness, at the same time as providing some great content to your audience, is through having a blog on your website. When used consistently, it can be a great destination for information. In addition, blogs with thoughtful content help to boost how well you’re found on search engines.
Blogging is also low cost for a business. It can drive traffic to your website, help with online marketing efforts, make inbound marketing much better, and at the end of the day, help you to get more customers. So for something that doesn’t take up much money, why aren't more small businesses doing it? You may not know how to write a good blog post, but that is something that can be outsourced, if necessary. You need to know the power and value that it will add to your business, in the following ways:
Boost To Search Engine Optimization
Search engines love to have new and fresh content. When you post new content as part of your blog, then it is a great way to help to boost your search engine optimization (SEO). Blog posts are indexed by search engines, and the more fresh content that you have, the more there is to index. As a result, you can also make the most of using relevant keywords to your business, so that consumers who look up those words, will find you.
Strengthen Customer Relations
The engagement that you have with your customers is very important, and is an important element of branding and customer service. Blogging is a good way to give you the platform to connect with your existing customers, as well as with any potential new customers. It is more conversational, and less of a sales pitch, which is why it can work so well. You can engage with customer comments on the blog posts, and reply, which helps to build a trusting relationship.
Create Opportunities For Sharing
One of the most underrated benefits, but actually one of the most powerful, is that when you have content, it creates the opportunity for people to share it. Others can link to your post, as well as tweet, share reblog, and email to friends. This is free marketing, and word of mouth marketing can be one of the best methods, as it is their trusted friends, sharing something that they like. You need to be blogging in order to make the most of this. Getting your blog out there is a great way to promote your brand.