Marketing your business is essential for success, but how do you know if you’re making the right marketing decisions? Unfortunately, there are a few marketing mistakes which could harm your business and certainly stop you from achieving the results you want. To make the most of your company, make sure you steer clear of these common marketing mistakes…
Keeping content to yourself
Sharing your content and your ideas is a big part of marketing your business. While you don’t want to give away your confidential business information, you need to give potential clients and customers an idea of what you can do for them.
If you keep too much to yourself, your target audience simply won’t have the opportunity to see how essential your services or products are. Share your content and show the world what you’re capable of.
Avoiding SEO
If you’re not familiar with digital marketing, you may be studiously avoiding website development and SEO whenever you can. Unfortunately for you, SEO, or search engine optimization, is a crucial part of a successful digital marketing strategy. Making sure your website ranks highly is one of the most effective ways to attract your target audience to your site, and it’s not something you can afford to overlook.
If you’re unable to carry out digital marketing alone, hire an in-house expert or outsource your needs to a firm who specialize in this type of marketing.
As part of your SEO efforts, it’s good to ensure your content remains live, even a year or five years down the line. Whether you scan YouTube channels for broken links or trawl your website for broken links, making sure these stay live and active will keep your viewers/readers happy.
Being anti-social
Social media marketing has taken off in recent years and it’s now a vital part of your marketing campaigns – or it should be! Social media is a great way to engage with existing or potential clients, and it also enables you to share your content with people who are interested.
Engagement is extremely valuable to businesses and social media provides a way to engage with your target demographic at a very low cost. Ignore it at your peril!
Ignoring your blog
All company websites should have a blog, and it’s important to update it regularly. However, the quality of your content is just as important as the frequency of your posts. As well as providing your readers with insightful and original content, a relevant blog can help to increase your SEO rankings and will enable you to gain more visibility on the net.
Failing to network
Networking takes place offline and online, but it’s something you need to take part in. Whether you speak at seminars, attend industry-specific conferences, guest author blog posts or host social media debates, networking with your peers, your clients, and your target audience is an effective way to market your business.
If you’re missing out on marketing opportunities, it’s not too late to take action. Creating a cohesive marketing strategy and launching regular campaigns will ensure you’re able to reach more people. With differing campaigns aimed at varying audiences, you can increase the effectiveness of your marketing activities and help to increase your customer or client base, as well as boosting your revenue.
