How to be More Accessible to Your Customers

girl wearing glasses while on phone

Impressive customer service is the key to acquiring successful leads. Slow responses to emails, impossible to find contact details, and expensive customer service calls only serve to turn away potential clients from doing business with you. A great company makes it easy for customers to contact them to resolve any issues. By being easily accessible, you can build a trustworthy relationship with your clients, increase leads, and boost revenue. Here are a few proven ways to make it easier for customers to reach out to you.



PBX stands for Private Branch Exchange, which is a business-grade private phone network used within a company. Business PBX allows your people to communicate either internally or externally using key voice features that your company needs to run efficient daily operations. These features may include customers waiting for queues, business hour settings, extension dialing, call conferencing, and music on hold. This reliable communication strategy makes your business incredibly accessible to both your employees and your clients.

Social Media

Social media has made it incredibly convenient for customers to reach out to brands. It’s crucial that you pay attention to what people are saying about you and to you on these platforms. There are plenty of tools, free or otherwise, that help you analyze social reach, respond to customers quickly, and run reports. Sites like Facebook, Instagram, Twitter, and Youtube also offer their own trackers to help you automate the process. The more engaged you are with your customers on social media, the better your relationship with them will be.


The intranet is an exclusive internet network accessible only to employees within a company. Your employees, particularly your customer service representatives, will be able to access information like product information, customer profiles, and other representatives quickly through a streamlined process. This system simplifies interactions between employees and customers, which means more clients can be adequately served without difficulty.

Live Chat

Adding a live chat feature on your website is a great way to make it much simpler for customers to reach you. Through this system, your customers will be able to interact with a customer support team in real-time over the internet. You’ll need to set aside a budget dedicated to an IT support team, a customer support team, and live chat software and equipment.


A “Contact Us” Page

If your company is running on a tight budget and can’t afford to invest in new systems or software to improve your accessibility, that’s not a problem. Sometimes, all it takes is setting up a well-designed “Contact us” page on your website with your contact details clearly listed. By doing so, you’ll be able to divert customers from posting negative reviews and complaints on public review sites like Yelp and instead get to the heart of the matter directly with you. You’ll also be showing your clients that their opinions matter and that your brand is invested in improving.

The key to running a successful business is providing excellent customer service. Connecting with your customer base boosts revenue and successful leads, as well as fosters a trustworthy relationship between your company and your customers. Services like these make it much easier for your customers to get in touch with you.

Last updated on September 13, 2020


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