A Guide To Improving Your Social Media Strategy For Business

Social Media Marketing



Social media is one of the most effective tools you can use for growing your business and connecting with your audience. However, you can’t just build various platforms and hope for the best. This guide will help you to improve your social media strategy in no time. Read on to find out how.

Figure Out What The Right Channels Are 

There are a handful of popular social channels, but you don’t necessarily need to use them all to get results. Identifying the right one is crucial. Where does your target audience spend most of their time? If you can figure this out then you have the best platform to start with. 

Use Live Videos

Live videos are becoming more and more popular for brands that want to engage their audiences. A survey found that 80% of the audiences prefer watching live video from a brand then reading their blogs. If you’re not sure what to video, you could live stream brand events, interviews, behind-the-scenes, or something similar. This allows you to show off your personality and incorporate more information than you would in a post, so make the most of it. 

Create Your Brand Story

Your brand story can be a powerful way to connect with your audience. This can change the way people feel about your brand – storytelling is seriously important to your brand’s success. It’s a good idea to post with a specific brand voice, too – just make sure you hire a social media lawyer if you plan on having somebody else write your posts for you to avoid trouble. 


Utilize User Generated Content

This is a great way to promote your products and services. With user generated content, your target audience will get honest feedback directly from other customers, instead of having to trust your brand’s claims. This is called social proof, and is more effective in getting people to choose to work with you than your brand’s claims alone. Ask people to post pictures and tag you for a chance to win something – this will give them an incentive. 

Don’t Forget To Use The Right Hashtags

Hashtags allow you to improve your brand’s visibility, but you need to find the right ones to use. If they are relevant to your brand and audience, they will do the job nicely. Always try to use variations of hashtags such as unique hashtags, generic hashtags, and super specific hashtags. You can also use them to identify who your key supporters are. 

Get The Post Timing Right

The right posts at the right time can make all the difference to your social success. Schedule posts for your social media platforms to make this task easier and you’ll barely have to think about the time at all. If you leave it to chance, amazing content could go to waste. All of the most organized social media buffs use a reliable post scheduler, so you should do the same. 

How are you going to improve your social media strategy? Leave your advice and any thoughts of your own below. Thanks for reading! 

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