Do you own a hair salon and want to stand out from the rest? There are many ways you can make your hair salon one of a kind and boost revenue. This article will provide you with four strategies you can implement into your hair salon in order to make it more profitable.
Sell Gift Cards
When it comes to boosting your revenue in a hair salon, selling gift cards is an excellent strategy you can implement. It is said that in 2016 in the U.S, gift card sales increased to 140 billion dollars. By allowing your customers to purchase gift cards, you not only attract new clients, but also increase your sales. When someone is buying a gift card, you immediately get the money in full, even if they do not show up to claim their gift card.
Create a Referral Program
A referral program is a marketing tactic that seeks to encourage existing clients to recommend the service/product to their friends, family, and colleagues. It is mainly known as word-of-mouth marketing but includes referral rewards. This is a win-win opportunity for you and your client. When your customer refers a friend, they both receive a discount or a free product. If you impressed the friend, you might have gained a new client. This is a great way to get new people to enter your door and foster loyalty with existing clients.
Most millennials prefer to book an appointment online, read reviews online, or search your hair salon online. The world is turning online, and you need to make sure that your hair salon is keeping up with the times. You can move into this era by making a few technological upgrades in the business. Up your marketing techniques by promoting your hair salon on social media. The whole world is active on social media, and most businesses only promote their businesses online. If you are not already in the social media marketing club, make a business account, tag your clients and get the world to see you.
Skilled Staff Members
You can do all the strategies mentioned above, but the most important thing is to have skilled staff members that leave your clients happy and satisfied. Observe your staff and collect comments from their clients to come to a conclusion. This can be a hard choice to make, but it is essential if you want your business to grow financially. If one staff member’s work is promising, but you want him or her to be the best possible, consider sending them to a cosmetology school. In the end, it is the overall service that makes for a loyal client.
The beauty industry will never go out of fashion because people want to look their best. Consider taking these strategies to mind when you want to increase your monthly or annual revenue.