Everyone’s on Social Media, and there’s a reason for it. Whether you like it or not and whether you use it personally, having it for your business is a must. Social Media has completely changed the way marketing works now, and your customers or potential customers expect you to be on there. If they can’t find you, they’ll go somewhere else. Facebook has over 500 million active users, and they spend over 700 billion minutes per month on Facebook. Twitter has over 100 million users who tweet 55 million tweets a day. LinkedIn has over 75 million members in over 200 countries. This is continuing to grow all the time, and online is where your customers and clients are. Here are some tips for how to access them and speak to them.
It is an everyday norm for people to be on social media, scrolling down a news feed even on the bus, while your friend’s gone to the bar, or even on the toilet is very common, so it’s your business and your messages that people need to be seeing when they are scrolling away.
Customers and clients expect to be able to communicate with you in real-time. But of course, it isn’t just for the benefit of the customer but for you too. Social media will improve your brand awareness, build your identity and give your business personality that people can relate to.
It also generates a considerable amount of data about your customers in real-time which means that you can find out who your customers are, where they live, what they think about you and your brand and what they like. In finding out this information, you can then use it to your advantage and tailor your social media plans and messages to give your customers more of what they want.
Having this insight, social media can also help you to build strong relationships and engage with your customers on a more personal level. It enables you to give better customer service as you can respond to customer feedback and comments which will help the reputation of your brand and build customer rapport. Having a relationship with your customers on social media, even if it’s just responding to nice comments, is a fantastic way to show them that you genuinely care about them.
Remember those people scrolling down their news feeds? They also see a load of ads and yours needs to be one of them. All the social media platforms allow you to create marketing campaigns which you can target to potential customers. You can choose the age range your population, select their likes and interests, and where they are located to define who is seeing your adverts and making sure it’s getting in front of the right people. It is also reasonably inexpensive as you can spend as much or as little as you want and it is a great way to generate genuine leads.
Don’t leave social media to the bottom of the pile, when it comes to business planning it is just as an essential part of it as anything else now.