It’s been proven time after time that people don’t like ads getting shoved in their face. Naive, younger companies can actively disengage potential customers by using techniques such as spamming ads and links on their social pages. It’s just not an effective way to get people to buy your products. Instead, advertising and promotion need to be handled in a much more subtle and user- friendly way, which is why digital marketing is so effective. It’s not all about the selling and purchasing of products, but instead is a source of entertainment or social interaction, news or consumer exposure towards a brand. Here are just a few of the ways you should be spending your digital marketing budget for the best results.
Blogger outreach is the perfect example of how digital marketing can be so effective. Blog posts tend to be interesting- short to read, packed with information and entertaining. Products, services and links can be included as a point of reference, something the reader can click onto if they choose to find out more about one of the points. The information isn’t being forced down their throat, they can simply click to buy or find out more. Not only is the backlink from an influential bloggers site good for SEO, but it can also increase the amount of traffic you receive. You could develop your own blogger outreach team to contact directly the bloggers you would like to work with, or you could use an agency who will already have reliable and trusted individuals on their books.
SEO is responsible for increasing your website’s visibility. In turn, this increases user traffic, as well as conversion rate and ROI. It’s what positions your website higher in search engine results- importantly, above your competitors. When the world of business is so highly saturated, it’s of great importance to keep ahead of your competitors if you want to stand a chance of continued success. As such, techniques like SEO are necessary to keep yourself visible. The great thing about SEO is that it’s budget friendly, unlike some other techniques, SEO is something that you will pay a fixed rate for to a digital marketing agency. SEO is effective, it works and it’s a smart place to be investing some of your digital marketing budget.
Search Engine Marketing or ‘SEM’ compliments SEO and other types of content marketing. It’s one of the most important marketing channels to generate web traffic, and can help you get your brand to the top of search engine listings. According to Google, search ads can increase brand awareness by 80%, as even when the ads aren’t getting clicks, the brand name is clearly listed and searchers tend to take notice (even if it’s subconsciously) when ads include keywords and search terms for competitor brands. With SEM, you’re advertising to an audience that’s already interested in what you do, meaning you have an efficient and pocket friendly strategy that works well alongside your other digital marketing methods.