Value is one of the most important aspects of sales – if not THE most important. And this is all boils down to what you can offer to a customer. No matter who you are or what field you work in, you need to make sure that your product or service will sell. If not, you’re not going to have much success in the world of business. And to do that, it’s often good to focus on something that you have that sells you as a company. Because when your customer is shopping around, and when they’re looking to buy a product or service, they will want to know that they are getting what they want for a price that they’re happy with. In other words, they want value for money. And this doesn’t really have anything to do with the price itself, but more about what you can bring to the table. So, let’s take a look at what some of those features might be.
First of all, if you know that you have made a high quality product, or that the service you offer is in-depth and to a high standard, then there’s your value. It doesn’t have to be any more complicated than that. And if you’re not sure that you’re offering the best, there are ways to improve quality that you can work on if desire this to be the value that you offer.
Sometimes, if you’re working on something high end, or you’re working in a luxury market, then the value you add might be prestige. Do you add a level of luxury by association? Does your brand name represent high value and worth? If so, this is going to be the value factor for you. Because sometimes, it’s all in a name!
Or maybe the kind of value you add is fun. Maybe the kind of experience you offer to your customers is exciting or memorable in an otherwise boring industry? It could even be that you offer branded merchandise, which you can browse options online for this, as freebies. Because freebies are always fun and add that little something extra. If you actively go above and beyond to give more to your customers, that’s your value right there.
Sometimes, it can be that you have a low cost and that’s the value that you’re bringing. There are some items that are low cost and for buyers, the lowest cost is all they are going to care about. So if you know that you offer a competitive price, then that’s the value you bring.
Finally, it could be that you know your stuff. That you believe you are a leader in your field at what you do. When this is the case, this is the value that you’re bringing. This can apply specifically to social selling. Because if you have a level of expertise that surpasses your competitors, this is going to be how you can add value to your customers. So use it. Market that fact. If you are selling your expertise and you have knowledge or experience that will benefit others, you’re most certainly going to add value.