We all know that first impressions matter. And when it comes to your business, it’s those first impressions that can make or break a sale. In this post we break down first impressions and how to hit the right note for your business.
Most people turn to the internet to find a product or service, where it’s likely they’ll be faced with a lot of choice. As a business, you’ll want to stand out among all of your competitors to make sure you’re the customer’s preferred choice. This is where those first impressions really count.
Want to hit the right note for your business online? Here are some suggestions to help you make a positive first impression.
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Create a professional website
Your website is the place to go when people want to interact with your business. Whether they’re learning more about what you do or directly buying a product or service, your website needs to make the right first impression.
Having a creative website design that is easy to use will satisfy a lot of your customer’s needs. People need to have a positive experience when using your website to ensure they come back again. Carry out some tests with your existing customers to see where improvements can be made.
Getting your website out there is just as important, too. How people find your site matters and, if they find it at the top or very near the top of their Google search engine results page, they’re more likely to consider it a more credible site and, as a result, your business as a more credible business. Make sure you work with SEO teams that fit your industry, such as SEO for SaaS companies, as an example, for the best results.
Manage your online reviews
Online reviews can have a big impact on whether someone chooses you over a competitor. They can help improve your SEO (search engine optimization), and the better your review score, the more trustworthy your business appears to others. You can use online reputation management services to help you manage your online reviews and other aspects of reputation management to help your business grow. This can take a lot of the work out of your reputation management plan so that you can focus on service delivery instead.
Shout about your work
Don’t be afraid to shout about your work. You can share your portfolio to show people the work that you’ve done, as well as the brands and businesses that you’ve worked with previously.
Using testimonials is an effective way of showcasing your successes, helping to make a good impression on those considering your services. Use your website and social media channels to shout about your work to help you win over new customers or clients.
Share your expertise
What makes you stand out from your competitors? If you truly are the ‘experts in your field, then perhaps you need to start putting your money where your mouth is. Sharing your expertise with others can help bring some credibility to your business, building the trust that is valuable for converting sales. This can be on a corporate level through a blog or sharing research papers, to providing demonstrations and education to your customers about your products and services. Sharing knowledge in this way will have many benefits for your organization, helping to show that you mean business.
Working on building those positive first impressions is important. If you’re looking to strengthen your business, then changing your marketing approach will help. Small changes can help elevate your business so that you can enjoy continued growth and success.