As a blogger, you’re always going to want to grow. Yet, it’s not always easy to know how you can do that. If you’re new to the world of marketing and business, trying to see your blog in this way can seem daunting. But it can also mean great things will come your way. Ultimately, learning to market your blog will mean more readers, which can turn into great monetization opportunities too. So in this blog post, we’re going to take a look at how you can start marketing your blog.
Why is Marketing Important?
You may have heard of other creative bloggers marketing their businesses in the past and wondered why they do. After all, as a blogger, can’t you just write your posts and that be that? Well, if you want people to find you, not necessarily! Marketing is essential in order to get more eyes on your blog. But the best news is, that you don’t have to struggle to do it – it can actually be quite fun.
How to Decide What to Do
When you know that you want to get started with marketing, it still isn’t always that easy to work out how you want to do it. What options are there? Will it be time-consuming? How do you know if things are working? One way to work out what to do is to think about what you enjoy doing. Do you like being on Facebook or Instagram? Do you enjoy writing email newsletters? Maybe you like going to events? All of these ideas are great!
Starting Off Small
The key here is to just start small and not overwhelm yourself. Start with one thing. Maybe it’s starting a Facebook page and promoting your posts? Maybe it’s starting an email newsletter? Maybe it’s even creating a freebie that your readers can download. Just ease yourself in to get started.
Investing in Your Marketing
At some point down the line, you may find that you want to start investing in your marketing. After all, it can be a lot to take on yourself. But this can work in a range of ways. It might be that you want to invest in paid ads, harness the expertise of someone like E-Web Marketing, or even hand over your marketing tasks to a new team member. But as your blog starts to grow, investing back into it as a business is always a great idea.
Adjusting Tactics as You See Results
Finally, you’re going to want to constantly be changing things as you go along. It’s safe to say that can’t just create a marketing plan, execute all of the actions, and leave it there. Marketing is an ongoing process that you need to be doing on a daily basis. Even more so, you’ll need to have a weekly, monthly, and quarterly plan for what you need t stay on top of. But when you’re able to do this, you should see that your blog starts to pick up traction and it will generate the income that you’re looking for.
