Marketing

How to Increase the Turnout of your Outdoor Event

Event, How to Increase the Turnout of your Outdoor Event, Carley Creative Concepts

Who wouldn’t want to go to a free event? Lots of people. You may spend ages building the RSVP list but then find that most people don’t actually turn up. Even the most successful events out there still have no-shows. If you are trying to organize an event, then having a high number of no-shows can be discouraging to say the least. On top of this, you may find that it also ends up damaging your budget. This is the last thing that you need, so it helps to handle any issues as far in advance as possible.

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Register a lot of People

Ideally, you need to register double the people you want to show up. You then need to gear your marketing strategy around this if possible. This may well mean increasing your marketing efforts so that you can reach more people. If you do this, then even if you still get a 50% turnout, you still end up with 100% of the people who you need to make your event function.

Exclusivity

One of the best and the easiest ways for you to inspire people would be for you to make them think that this is their only chance. It may be that you are having a one-time event or that you are having a guest speaker that you may not be able to get again. Either way, you need to make them feel as though your event is exclusive or that if they wait, they are going to miss out. If you want some help making your event stand out, visit eventdisplay.com.au.

Invite the Right People

When customers RSVP to free events, they don’t think that anyone is going to hold them accountable if they do not show up. If you are an event creator then your job is to make sure that you invite the right people so that you can appeal to the people who are going to show up. Audience targeting is now easier than ever, thanks to things such as Facebook or even Instagram. If you do not target your audience then you may find that you struggle to reach out to the right people, and this is the last thing that you need.

Survey People

Sometimes the best way for you to get into the heads of the people who are going to your event would be for you to ask them what they want. Try and use a digital survey tool so that you can send people questionnaires and so you can also find out who has registered for your event as well. The more you can do this, the more you will be able to find out about your audience. It will also help you to find out if there are any specific features that you can add to your event to try and encourage more sign-ups, so keep this in mind if you possibly can.

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Of course, there are so many things that you can do to try and encourage people to sign up to your event and if you follow this guide, then you will soon find that you have a higher attendance rate and even more publicity.

  • Event, How to Increase the Turnout of your Outdoor Event, Carley Creative Concepts

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