Congratulations if your company has a website. That’s a fantastic beginning because a company without a website is already fighting an uphill battle. However, the bulk of rival companies will already have websites, so owning a domain name and posting some content there is insufficient. Make sure your website attracts customers and stands out from the competition. Here are a few extra components to add that will enable you to accomplish that.
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The splash header is a fantastic method to engage visitors as soon as they land on your website. It’s a technique to guide visitors to where you want them to go (like to a specific item that is for sale, for instance) without taking up a lot of space on your site (which, ideally, should be kept nice and simple). Having a splash header makes it easier to switch it out for another one if necessary, changing the appearance of your website with ease but not confusing regular visitors.
Use The Footer
Why not maximize the footer of your website in the same way that you do the header? Don’t presume that nobody scrolls down there; many users do so to find contact information or other navigation elements. Make it more appealing and engaging for those who do decide to check it out. You can add some graphics, animation, and even more details regarding exclusive deals and promo codes that only the most savvy and enquiring customers will be able to locate.
Related Posts Feature
It’s a smart idea to direct people to your blog if you have one (hint: you should have one) because it keeps them on your site longer as they read the content (improving your SEO rankings) and provides information they can use to decide whether or not to use your company. However, you should have a related posts option if you want to fully optimize your site. This will display to your visitors what other people read in addition to the current article. It will also display the posts that are somehow related to that one. More information on a topic will encourage people to remain longer and learn more about it.
Popular, Breaking & Featured
A blog, or website in general, can easily get congested, which is bad if you want visitors to enjoy themselves. You might need to limit the amount of blog articles you can display at once in order to keep it neat and straightforward. Here, a widget in your sidebar that allows users to quickly access the most popular blogs, breaking news, or featured articles is a smart idea. It makes it much easier for them to get where you want them to go and keeps them from leaving in annoyance.
Similar work can be done with page header sliders. Have the primary image, ideally using amazing stock photos, and link for three of your best posts flow across the page. This can be a valuable tool, providing you more room to play with and more room to add other blogs later on, so long as it doesn’t get in the way of the main body of the website. It also identifies the most important articles.
If you have several different authors contributing to your blog, it’s a good idea to include a bio on each post so that readers know who wrote it. This provides the website with a human face, which is crucial for any sales or business transaction. To give users a clearer picture of who they are talking with, you can even add a little avatar. More human features on your website are preferable because they increase sales and make customers happier.
Many people overlook the requirement to link their websites to their company’s social media account and the fact that they are not a standalone entity. The three most popular are Facebook, Twitter, and Instagram, but it’s crucial to pick the one (or ones) that are most effective for your company. Keep in mind that you must be able to manage and maintain such accounts as well. Customers will be able to like and follow you right away if you have the linked symbols on your website, expanding the online reach of your company.
If you get your backdrop just right, it should truly stand out as people search the internet and prompt them to stop by your website long enough to want to make a purchase or get in touch with you. As long as you keep it somewhat brief, a collage background can be especially effective for this purpose. A background that is overly cluttered will detract from the information, which is not what you want.