7 Marketing Strategies and Tactics For Small Businesses and Entrepreneurs

Photo by Anete Lūsiņa on Unsplash


If you’re a small business and entrepreneur, the last thing on your mind is probably your marketing strategy. With so many other things to focus on within your business, the likelihood of you having the time to update your Facebook status or create a short video for Instagram are low.

While it may not seem as though it’s important, putting your marketing efforts at the forefront of your business could change the way in which your business runs. A couple of hours a week could increase your profits in ways you probably couldn’t imagine, so with that in mind here are 7 marketing strategies and tactics for small businesses and entrepreneurs:

Social Media Marketing

Social media marketing is an incredible tool once you know how to use it. There are 100s to 1000s of people within your industry niche on various different social media platforms, so being able to reach them and market your products is incredibly useful.

While it’s not easy to build a following from scratch, once you get started the process gets easier and easier. Once you have built an established audience you will find that a lot of your followers turn into paying customers. For more information on social media marketing strategies, you can visit this site here.


Content Marketing

Content marketing usually revolves around several different aspects of marketing, however for the purpose of this blog post we’re going to be focusing solely on creating engaging content for your site. Having a company blog will allow you to create content that solves your customers’ problems. If you find out what their ‘pain points’ are you’ll be able to direct them to your site with authentic and engaging content. Once there, the chances are they’ll become a paying customer are higher if they trust your advice.

Content marketing is a great way to build a loyal customer base, if that’s something you’re looking at creating.

Email And Newsletters

Building a subscriber list and and sending out regular emails and newsletter is a great way to let your customers know that you’re still there. You can notify them of new products and services, let them know when there is a sale and treat them to exclusive offers and news! You can also inform them of new blog posts via your newsletter. Not everyone will be a paying customer, it’s a great way to ensure people are seeing your brand name on a regular basis.

Building A Community

Building a community within your customers is an incredibly hard thing to do, but once you’ve built one it can do incredible things for your brand. The people in your community will automatically become your brand ambassadors, recommending you to people that need your products and services because they feel like they’re part of your community.

Search Engine Optimization

Optimizing your website for search engines is a great way to bring in traffic from sites like Google and Bing. Although it will initially take some time to do, eventually it will help bring customers to your site because your site will appear at the top of search engine results. As it can be a difficult skill to learn, this is potentially a service you could outsource to someone who has much more knowledge in the area. To learn more about SEO, you can visit this site here.

Pay Per Click Advertising

Pay Per Click Advertising is a great way to ensure you social media marketing is seen by the right people. using specific targeting you can pay a small fee to put your social media posts in front of people who will be interested in them. Using interests, age, gender and location you can build a tailor made audience on sites like Facebook and Instagram, helping increase your customer base.

For more information you can visit Richmond PPC.

Video Marketing

Video is one of the most viewed forms of content on the internet and if it’s something you have the time to do, it’s definitely something you should consider. With so many people using handheld devices to scroll social media and watch video, often you don’t have to be a video guru to be able to create something people will want to watch. All you really need is a smartphone and a good idea.

If you’re unsure about creating video and you don’t have the skills, this is another thing you can outsource to someone that has experience in this area. While it may cost a little more, you can be sure you’re creating content people want to see.

Are you looking to change your business’ marketing strategy? Let me know if you use any of the tips mentioned above in the comment section below.

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