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There are plenty of things that you can do in order to shift more units of a product, or to end up with more clients willing to use your services.
You could, for example, begin a large-scale and enthusiastic marketing push, complete with brilliant custom graphics, embedded links, cold emailing, and face-to-face networking.
Or, you could offer special discounts, or expand into a new area.
When all is said and done, though, for any of these strategies to work, the product or service you offer needs to provide plenty of value to your customers or clients. If this basic requirement is met, then you will simply fail to gain the needed momentum for long term success.
So, here are a few ways to make your product or service more valuable to your clients.
Make it easily accessible, particularly in the situations where it would be needed most
If your service exists in order to help your clients handle a task like on-the-go budgeting, then you may seriously benefit from getting some mobile app developers on board, in order to create an effective phone app for your service.
The reason? Because for your customers to really benefit from what you offer, it has to be accessible to them in the situations where it will be needed most. So, in the case of an on-the-go budgeting service, a phone app makes it accessible during a shopping trip, or a day out on the town.
The same principle applies generally. In order for your product to be valuable, make sure that it is easily accessible in the times and places when it would conceivably be of the most use.
Have enough trust to make it the kind of thing that helps the client to become more autonomous, rather than more heavily dependent on you
Quite often, when businesses want to gain a loyal client or customer following, they do whatever they can to make the people who use their products or services as dependent on them as possible.
This may be done by, for example, selling products that are difficult to understand, and that break and are superseded by new editions extremely regularly.
This may work in some cases, but it’s bad in an ethical sense, and it also erodes customer and client trust and goodwill over time.
The ideal is that you should be trusting and confident enough that you provide a service that makes the user more autonomous and empowered, not more dependent. If all goes well, this will then create enough respect and good feeling for you, that you will have a loyal follower base after all.
Focus on doing a few things well, rather than doing everything to a mediocre standard
For many companies, the temptation to be “generalists” is virtually overwhelming. The problem here is that generalists typically do many things to a mediocre standard, whereas specialists do a few things very well.
These days, there are all sorts of services – including open source, free apps and tools – that will do a lot of things to a mediocre standard.
If you really want to provide value to your customers, and be valued by them, go the other way. Focus on doing a few things well. Very well. So well, that it would be very difficult to find a competitor who could outdo you in that particular domain.