Marketing Your Business in the Digital Age
Marketing your business is key to getting new customers. But as a small business owner, you may not have time to devote to developing a strategy let alone implementing it. Don't worry, these tips will get you going in the right direction and help identify next steps.
Social Media Marketing
If you have not started your social media marketing plan, it's time to move into the twenty first century and do it. According to recent statistics, it is estimated that there will be around 2.77 billion social media users around the globe in 2019, up from 2.46 billion in 2017. You can not miss out on placing your business in front of that many people on a daily basis. I advise my customers to pick one platform and develop a profile. From there, begin writing a post per week and share appropriate photos. If you do not have photos, look online for some of the free resources such as Pexels. If you need to outsource social media marketing, find a good freelancer to help you.
A regular e-newsletter is a great way to reach to customers with specials and upcoming events. In addition to announcing news, newsletters allow you to get your business in front of your customers and potential customers. Again, hire a freelancer if you need help coming up with content and distributing it. I use Constant Contact and have helped several of my customers write and publish newsletters. You can try it free with my link.
Start a Brand Ambassador Program
One of my customers, Blo Blow Dry Bar has a robust brand ambassador program. Using an outreach coordinator, they identify local social media influencers and collaborate with them to promote their business. In return, they give the ambassador a blow dry service every other week and ask him or her to post on social media and tag them. This technique has been proven effective by many companies and is a win-win for the business and the influencer.
I hope you find these tips useful. Please use the comments to share tips that are working well for you. Marketing your business in the digital age is a journey not a race.